Our Mission

We believe in teaching children how to take care of their skin in a safe, effective, and sustainable way. Our products are designed by parents and children. We use only natural and sustainable ingredients that are good for our environment and the world. Because children’s skin is known to be more permeable and sensitive than adult skin, we designed a gentle formula without anti-aging ingredients and allergens. We listen to our customers and design better products based on your feedback. We aim to make our packaging sustainable, recyclable, and reusable. And because we believe in helping all children, we donate 10% of our profits to children’s charities every year.