This article by Penny Black was published on January 9, 2026 on MSN.
Finding the right skincare for children with sensitive or dry skin can feel like an endless quest for parents. Sticky creams, harsh medicated lotions, and formulas that irritate more than they soothe often turn daily routines into battles. That’s where Nuthatch Naturals comes in—a clean, plant-based skincare brand designed specifically for children that is quickly becoming a trusted favorite among parents.
The brand’s story begins with Dr. Marc de Mul, a chemical engineer and skincare scientist with more than 25 years of experience in research and development for major skincare companies. The inspiration, however, was deeply personal: his young daughter struggled with dry, irritated skin and outright refused to use traditional medicated creams. Recognizing a gap in the market for products that were both safe and enjoyable for children, Marc set out to create a line of hypoallergenic, tear-free, plant-based skincare that kids would actually want to use—and parents could trust.
Nuthatch Naturals launched its first product, the Daily Soothing Lotion, in 2022. Designed to hydrate and protect delicate skin, the lotion is USDA 100% biobased, cruelty-free, fragrance-free, and free from synthetic or petroleum-based ingredients. Two years later, the brand expanded its offerings with the Everyday Face & Body Wash, a gentle cleanser suitable for children and even adults. Each product strikes a balance between clinical safety and child-friendly fun, turning daily skincare from a chore into a positive experience. Parents have noted that their children actually enjoy the lotion and wash, making morning and bedtime routines smoother and less stressful.
The tear-free, easy-to-apply formulas eliminate the frustration of sticky creams and tantrums, while the plant-based ingredients provide effective, gentle care for sensitive skin conditions like eczema, rashes, and general dryness. Beyond efficacy, the products align with modern parents’ growing concern about chemical exposure and environmental responsibility, making Nuthatch Naturals a rare combination of safe, effective, and sustainable children’s skincare. The brand also emphasizes transparency, providing clear labeling and ingredient lists so parents can feel confident about what they are putting on their children’s skin.
Sustainability is a cornerstone
Sustainability is also a cornerstone of Nuthatch Naturals. The company is the first children’s skincare line to offer fully biobased products, allowing parents to make choices that are not only good for their children but also for the planet. Packaging is thoughtfully designed to reduce waste, and the brand continues to explore innovative ways to minimize its environmental impact. With future products, including sun care, already in development, Nuthatch Naturals is committed to growing its lineup of eco-conscious, scientifically formulated solutions for young skin.
What truly sets Nuthatch apart is the founder’s unique approach, blending a scientist’s rigor with a parent’s perspective. As Marc explains, “I created Nuthatch Naturals to make gentle, plant-based care easier for families—products parents trust and kids enjoy using every day.” This combination of expertise and empathy drives every decision the brand makes, from product formulation to packaging and overall brand experience.
For parents navigating dry or sensitive skin in children, Nuthatch Naturals has become more than just a skincare brand—it’s a trusted ally. From the Daily Soothing Lotion to the Everyday Face & Body Wash, the line delivers hypoallergenic, plant-based, and fun products that children actually ask for, and that parents feel confident using. In a world where plant-based, sustainable options for children’s skincare are limited, Nuthatch Naturals is quickly earning its reputation as the brand parents are buying on repeat. With a focus on safety, sustainability, and real results, Nuthatch Naturals is setting a new standard for what children’s skincare should be: effective, enjoyable, and responsible.