This article by Spencer Hulse was published on January 9, 2026 in Grit Daily.
When chemical engineer and skincare scientist Dr. Marc de Mul faced a personal parenting challenge—his young daughter’s struggle with dry, sensitive skin—he realized the market was failing families like his. Traditional creams were often harsh, sticky, or unappealing to children. Parents were left frustrated and unsure how to provide safe, effective care. Drawing on more than 25 years of experience in skincare research and development, de Mul decided to create a solution himself. The result was Nuthatch Naturals, a plant-based, child-friendly skincare brand designed to meet both parents’ expectations and children’s needs.
Nuthatch Naturals combines scientific rigor with sustainability and usability. Its first products, the Daily Soothing Lotion and Everyday Face & Body Wash, are USDA 100% biobased, cruelty-free, fragrance-free, and tear-free. Many children’s skincare products focus on either effectiveness or safety. Nuthatch offers both. Its formulas are clinically tested, plant-based, and designed to be enjoyable for children.
The company’s mission reflects a clear understanding of today’s parents. Families want non-toxic, hypoallergenic, and sustainable products that protect delicate skin and are easy to use. At the same time, they want products that engage children and encourage healthy habits. Nuthatch addresses both needs.
“I created Nuthatch Naturals to make gentle, plant-based care easier for families, with products parents trust and kids enjoy using every day,” de Mul said.
What sets Nuthatch apart is its attention to detail. The company designs products that are easy to apply, enjoyable to use, and built on trusted plant-based ingredients. Packaging, texture, and scent encourage children to participate in their own skincare. The hands-on approach ensures products meet the practical needs of delicate skin while making daily routines positive and interactive.
Nuthatch is a small, family-run company. De Mul and his family are involved in product decisions, packaging, and overall brand direction. The first two products are already available, and future offerings may include natural sun care solutions. Each new product continues the brand’s focus on safe, plant-based, child-friendly skincare.
Millions of children experience dry skin, eczema, or rashes. Few products are simultaneously safe, effective, and enjoyable. Nuthatch fills that gap. Its clean, plant-based formulas appeal to eco-conscious parents. Playful textures and scents make products appealing to children. This combination allows Nuthatch to compete with both established children’s brands and emerging clean beauty companies.
By combining personal experience, scientific knowledge, and sustainability-driven innovation, Nuthatch Naturals has created more than a product line. The company offers a trusted brand that addresses real parenting challenges. Its focus on safety, effectiveness, usability, and enjoyment sets a new standard for children’s skincare.
Families looking for safe, effective, and enjoyable skincare for children can explore the full line of Nuthatch Naturals products designed to make everyday care simple, gentle, and playful.